Functionality, sustainability and shelf appeal will continue to be key factors in the choice of packaging in this market, with formats made from plastic continuing to edge out other materials in most cases.

Demand for packaging used with spices, dry mixes and extracts is projected to grow 2.4% per year to $1.1 billion in 2025 from a high base in 2020, when the market for these products was boosted by the pandemic. While growth will be below historical norms, the market will benefit from:

McCormick and Morton — the biggest spice and salt suppliers, respectively — have begun transitioning away from metal and paperboard canisters toward plastic bottles, which are lighter and easier to recycle:

Spices and herbs are intensive users of packaging, as containers tend to be smaller and use higher value features than other seasonings. In addition, an increasing variety of ethnic and specialty spices continues to become available. Spices and herbs are the only category to make significant use of glass packaging, which imparts the perception of quality and freshness and is commonly used with premium spices and herbs.

While all spice and seasoning categories saw increased demand in 2020 as consumers cooked and baked at home more frequently, dry mixes experienced an especially high bounce in part because they are premeasured and easy to use in the kitchen. This was especially important for consumers with little or no cooking experience who began cooking more during the first year of the pandemic. While sales of dry mixes are expected to return more sustainable levels, demand is expected to remain above historical levels. Even as consumers begin to spend more time out of the home, those who became accustomed to using dry seasoning mixes are likely to continue to do so more often.

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